Below are some of the services that we offer as individual micro programs or as part of a full-service PR program:
Strategy & Positioning
Aries can conduct a thorough analysis of your company, products, marketplace, and competition to help you develop or refine a strategy to support your long-range communications goals.
Aries can write compelling press releases for you, but it is who reads them that is important. Our experience and relationships will help you reach the key publications covering the broadcast, telecommunications, cable and satellite markets. Aries works to establish and maintain its clients' prominence by taking the time to study the industry, know the editors, track editorial calendar opportunities and secure interviews in key publications. Such programs can include electronic clipping services as well.
We understand that you have made a significant investment in your products before you are ready to debut them to the world. We can help you ensure success by developing a product launch plan to differentiate your product from your competitors' products, and communicate the messaging for your products to the media, analysts, investors, your employees and your customers.
Face-to-face meetings are the key to establishing and maintaining relationships with the key media in your industry and ensuring the success of your product launch. Whether you need a city-by-city tour or a trade show blitz, we can schedule in-person interviews and product demos, help you develop your presentation, and accompany you on your media tour.
Positive words from a credible, independent third party who understands your position in the marketplace can elevate your company to the top tier or keep you boxed in with the pack. Aries will identify influential analysts in your industry and establish relationships that can help your company's messages be heard by the right editors, investors, and customers. Such relationships will also help your company maintain its presence in influential industry-wide reports that are often purchased by customers and prospects.
What better way to let the world know that your company's executives, partners, and customers are true industry thought leaders than to get them in front of key decision makers at industry events, trade shows, and conferences? A speakers program by Aries specializes in placing executives as featured speakers at a variety of industry events and conferences around the world.
What can a company do when getting in front of the right editors and analysts is difficult? The Aries team will work with a your executives, marketing specialists, or customers to write timely, convincing articles that position the company as a thought and market leader.
High-profile customer case studies and success stories can dramatically enhance or re-shape a company's corporate image. Developing and delivering these stories to key media is one of the specialties of Aries.
It is critical to take advantage of a venue where the key editors in your industry, your customers, and your competition all come together. We can help you leverage your trade show investment through specialized communication plans and tactics.
Planning a special event can be a daunting task. We have experience coordinating and publicizing a variety of events, including user conferences and industry conferences. We can help you make the most of the time and money you invest in these events.
Press Release Development and Distribution
Aries will work to write and distribute a steady stream of positive, compelling news releases for your company. Such topics may include new customer wins, product announcements, new funding, personnel or company award announcements.
Review and Awards Programs
What could be more powerful endorsement of your product than a positive review or award from a publication your customers' trust? Aries has proven success in securing product reviews, awards, and buyers' guide listings for our clients.
Free Consultations Available
For a free consultation, please call +1 714 378 5841 or
email aries @ ariesmm.com (remove the spaces).